Once upon a time not that long ago, creating video content for your business marketing was in the realms of the large corporations with big advertising budgets.
While video is still not exactly the cheapest marketing option out there, the days of a single video advertisement breaking the bank of a small-medium sized business are now drifting into the past. With the explosion in online video only getting bigger and bigger Australian businesses who are not using video could be missing out on a whole range of possibilities.
Here’s a few reasons we came up with:
1. Your customers’ attention spans are getting shorter and shorter.
We are all easily distracted these days, especially online. Our attention spans are starting to become similar to a certain pond dwelling yellow fish. These yellow fish are…. oh wait… look at that cat in a shark outfit….
Recent research shows that the average person landing on your website has an attention span of around 8 seconds. 8 seconds!! Thats how long you have to convince potential customers that it’s worth their time to stick around and learn more about you. If your customers are landing on your site to a large block of text describing everything you do in detail, how long do you think it will take them to leave?
If you have a video on the front page with a decent title giving your customers a good reason to hit play, those 8 seconds you have to capture your customers attention can suddenly become a whole lot more entertaining, personal and engaging.
2. Your trust level increases.
Using video to help put a face to your company or product can drastically increase trust level. It’s the next best thing to meeting every one of your potential customers face to face. Your customers can see that you are real, approachable and willing to help.
If you’re a bit nervous about being on camera there are loads of video techniques video companies can use to make the process a whole lot easier. This post also has a few good tips if you’re planning on doing some interviews in your video.
Creating original video content raises another form of trust – search engines such as google ‘trust’ websites with video content more by bumping the search position of your website. Google prioritises ‘quality content’ over keywords, and informative videos with good analytics are considered quality content by google.
3. Increased engagement level on social media.
With social media giants like Facebook, Instagram, LinkedIn & Twitter all promoting video sharing at the moment, posting your company’s videos to social media really can increase the engagement level of your potential customers. If you are thinking of advertising on social media, sites like Facebook allow you to embed your videos straight into an ad targeted directly at your target audience.
For social media video content we advise asking your chosen video maker to add subtitles on your video. We also recommend exploring the idea of splitting your videos into shorter bite size pieces for easier consumption.
4. Client video testimonials are awesome and add credibility.
There are loads of ways to tell your potential customers just how good you are at doing your thing, and straight from the horses mouth is one of the best. Unless you sell carrots, apples and hay cubes, when we say horses mouth, we generally mean your past happy customers who have experienced your service or product.
There are a few options with creating client testimonials:
- Go to your customers workplace and film them using your product
- Make 3 or 4 30 second bite size clips for each client
- Make a 1 and a half minute video containing 3 or 4 clients combined and mixed in together
- You can also do a cross promotion to reduce your video costs.
People tend to respond better to products that are ‘social proof’ – a way of encouraging trust and believability by showing another person—either someone they know personally or someone with similar needs—recommending a product or service.
5. Demonstrate a complex product or service visually.
Businesses who have a slightly more complex service or product can sometimes find it difficult to describe what they are offering quickly (remember the 8 second rule we talked about earlier). By using video you have a lot more options on how to describe you product easily so everyone understands. Popular techniques used to help describe complex services or products include:
- ‘Animated explainer’ videos.
- Videos with a presenter asking questions with another person answering with a demonstration.
- Infographic videos
- Mini ‘documentary’ style videos with a voiceover
Crew Scout’s service isn’t that complex but this video shows how to get a message across in 1.5 minutes.
A well produced and thought out video can have significant benefits and be a great return on investment. There are literally hundreds of different options available. Crew Scout has a community of hundreds of vetted video makers in Australia, if you would like to chat to one of our project managers before posting your video project, you can call us on (02) 9310 2942 or use our live chat feature.
A few facts to leave you with…
- 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
- Ipad users tend to watch videos for longer than desktop & mobile.
- 30 second in-stream mobile video ads have an 88.3% completion rate according to Rhythm OneInsights.
- Including a video on your homepage can increase conversion rates by 20% or more
- 90% of user say that seeing a video about a product is helpful in the decision process.
Ready to start using the power of video?